Examples of Business Matching

Hiroshi Ishibashi, CEO

We build and sell electrodeless lamps and LED lighting which will replace mercury-based lights. Selected to be part of the Kawasaki City Show Window Model Project, electrodeless lamps have been installed at the Inada Junior High School gymnasium and Seki shopping arcade in Kawasaki City.
They are in use in various sports facilities, factories and other facilities. Please get in touch if you are considering installing or marketing these products.

Business matching was not built in a day

We regard the Eco-Tech Fair as an opportunity for as many people as possible to see our products. In the lead-up to the fair, we send out direct mail to 500-600 companies to promote foot traffic at the event, so that we have a good chance of finding new business. Moreover, when we give briefings at the Eco-Tech Fair, we strive to present in a confident and polite manner. It is necessary to first inform people of how our electrodeless lamps differ from other lamps, since this product is still manufactured in small quantities compared to other products. Once they grasp the difference, we take the time to explain to them our track record. I believe this gives them confidence in our company and our product, and leads to a successful conclusion.
However, success is not likely to come about on the day of the Eco-Tech Fair proper. That is why we make sure to follow up on our discussions after the fair. We get in touch with those companies with whom we exchanged business cards by email or phone. If required, we will visit them, and we will make an effort to make them understand the product and achieve a sale.

Kikuchi Industry (After Construction)

Higashi-Ogishima Distribution Center (After Construction)

 Daisuke Nagao,
Senior Executive

We manufacture and sell scientific equipment such as rotators and special containers. Our patented 3D Ball Mill (3D Reactor) uses high-speed rotation to mill, blend and separate substances in a way that was not hitherto possible. It is particularly suited to (dry and wet) nano-milling, blending and separation of organic and inorganic materials to smaller than a millimeter. Try for yourself our high-speed 3D movement, which addresses a weakness of traditional 2D movement.

Exhibitions are a powerful sales tool

Trade fairs and exhibitions can be an opportunity for potential clients to have a good look at products and understand how they differ from others, leading to business opportunities. In everyday marketing, it is difficult to set up a demonstration or to make visits to several companies in a single day. However, since exhibitions enable us to explain our products to many people using an actual product, we are very eager in asking companies and organizations with which we have relationships, and those which have the potential to become customers, to attend these events.
Moreover, we are able to be discerning in the materials we hand out to people at the exhibition, according to their needs. At the booth we have up to around three minutes to talk to an attendee. In that short time we grasp what that visitor needs, offer the right kinds of information materials and clearly explain how our product differs from the conventional product. This leads to sales.

Chart of dry milling particle size

Comparative photograph of wet milling SEMs